Author Nicholas Carlson Tells Us What Startups Can Learn From Marissa Mayer


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There are few figures in the tech industry today who are more compelling than Marissa Mayer. So it’s not surprising that she makes for a very compelling subject in Marissa Mayer and the Fight to Save Yahoo, the new book written by Business Insider’s Chief Correspondent Nicholas Carlson. So we asked Carlson to swing by TechCrunch HQ while he was in town this week to chat a bit about the book.

You can see our full seven-minute talk in the video embedded above, but I wanted to pull out a couple of quotes here. While the book has gotten a lot of attention for providing a detailed and sometimes unflattering look at Marissa Mayer and her career, it’s apparent that he’s come away from all his research and writing with nothing but respect for his subject. He said,

“I think Marissa Mayer is a total…

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